AI for Healthtech Marketing: Insights, Guides, and Real Results

Article

Claude Chat, Cowork, or Code: Which One a MedTech Marketer Needs

Article

Are you making this mistake with AI?

Article

Corporate Culture: The upside of AI?

Article

What Is an AI SOP Policy Document (and Why Your Marketing Team Needs One)

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How MaxBandwidth Uses AI in Business Development: A Transparent Playbook

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How Medical Device Field Teams Are Using AI: Six Approaches That Build Better Clinical Relationships

Article

When AI Sits in the Exam Room: What New Tools Mean for Medtech and Diagnostics Marketing

New clinician-focused tools bring AI-mediated documentation, contraindication checks, and real-time evidence retrieval directly into the patient encounter. For medical device and diagnostics marketing teams, this is the moment to ask: "When a clinician taps 'Augment my plan with evidence' during a visit, does your product's evidence get retrieved, or does a competitor's?" Learn about the competitive picture in AI ambient documentation, the outcomes data starting to land in peer-reviewed venues, and the five strategic shifts medtech marketing teams should start making now.

Strategy

Where Are You in Your AI Adoption Journey?

The conversation about artificial intelligence inside a medical device marketing function operates as a continuum rather than a single decision. The most useful exercise a marketing leader can undertake is to stop asking

Implementation

What Changes in 90 Days

Ninety days is the appropriate horizon for evaluating artificial intelligence implementation inside a healthtech marketing function. Long enough to produce measurable change in workflows that operate at meaningful scale.

Writing

The Content Flood and the Quiet Backlash Against AI-Generated Marketing

The volume of marketing content circulating across professional audiences has reached a point that would have been difficult to imagine even three years ago. Posts, articles, newsletters, and emails arrive in such densit

Implementation

The Definitive Guide to AI Implementation for Medical Device Marketing Teams

I have spent twenty years working inside medical device marketing. I have sat through MLR reviews, built regulatory-compliant content programs, and watched brilliant marketing teams lose weeks of productivity to manual p

Use Cases

The Sales Team Enablement AI Use Case: A Framework for Healthtech Marketing Leaders

This is a framework piece, not a case study. We are putting it on record because the conversation about AI in healthtech keeps treating marketing and sales as separate problems, and they are not. The sales team is the op

Series: AI Approachability

How to Design Systems and Teams in an AI World

The most common pattern I see when a medical device marketing team starts working with AI is that they approach it the same way they approach any new software tool. Someone gets access, someone else watches a demo, a few

Series: AI Approachability

What Leadership Looks Like in an AI-Enabled World

One of the more interesting conversations I have had with marketing leaders at medical device companies over the past couple of years is about the nature of their team. Not the size of it, or the budget, or the org chart

Series: AI Approachability

What Self-Improvement Looks Like in an AI World

The conversation about staying current in an AI-enabled world tends to run in one direction. Humans need to learn new skills or risk being left behind. This framing is not entirely wrong, but it is incomplete in a way th

Series: AI Approachability

Why AI Feels Unapproachable (And Why That's the Wrong Conversation)

There is a reason most corporate professionals feel uneasy about AI, and it is not the one that gets discussed most often. The reason is simpler and more fixable than the usual suspects: the conversations happening loude