Website Build
We built our own website as a strategic lead generation system, from audience strategy through build, launch, and ongoing optimization.
The Challenge
A website should attract the right audience and turn visitors into conversations.
- A company needs a site that draws the right buyers and generates leads.
- The work spans strategy, design, content, security, and ongoing improvement.
- Building all of that the traditional way is slow and expensive.
Why AI
Building and running a website involves a great deal of repeatable work that AI does quickly and accurately.
- AI produces large volumes of accurate, on-brand content quickly.
- AI builds, tests, and launches working site features and connects the tools that capture and track leads.
- AI runs reviews on a set schedule, so the site keeps improving after launch.
What we built and how it works
This was a collaborative strategic engagement, from planning through to a live, self-improving site.
- Strategy: together with AI, we defined the ideal audience profile, selected high-traction calls to action, shaped the site into a lead generation tool, set the security requirements, and planned monthly optimization reviews.
- Build: Claude wrote the content, set up the content management system that runs the site, and programmed, tested, and launched the live site with analytics, lead capture, and automated follow-up for new contacts.
- Design: page designs came from Stitch, a Google design tool, built on our existing brand elements, and our creative director refined each one to lift it above a basic build.
- Ongoing: AI assistants, which are focused tools that each handle one job, run monthly performance reviews and optimize the content.
- Our team: we reviewed and revised all of the copy, polished the design, and facilitated the programming.
AI and Human Roles
Here is how the build splits between AI and our team.
Results
The site is finished and working as a lead generation tool.
- The website launch is complete, finalizing a six-week build process.
- Conversion tracking and lead tracking are active.
- Automated monthly optimization reviews are scheduled to keep improving the site.
In Their Words
Before“We have built plenty of websites the traditional way. That process is slow, expensive, and draining, and it pulls us away from our focus on empowering clients with AI.”
After“This build was fast, on brand, and honestly fun, and we ended with the site we love that actively supports our business goals.”
— MaxBandwidth
Start a Conversation
If you are planning a site that has to generate leads, connect with us and we will walk you through it.